A Hybrid App That Could Not Serve a Luxury Audience
The existing solution delivered neither the speed nor the experience expected of a high-end fashion destination.
Leading Automotive Lubricants Brand
A Leading Luxury Modest Fashion Brand
A Hybrid App Left Behind. A Native Commerce Experience Built to Match the Brand.
Client
A Luxury Fashion Retailer
Industry
Luxury Modest Fashion, E-Commerce
Market Size
Not specified in source document
Our Contributions
• Native iOS Development • Native Android Development • Salesforce OCAPI Integration • Personalisation Engine • Payment Gateway Integration • Performance Optimisation
The Challenges
A Native Mobile Platform That United Content and Commerce for a Luxury Fashion Brand
A luxury modest fashion brand serving women globally set out to replace its hybrid app with a native mobile experience that matched the standard its customers expected.
The brand faced several challenges:
Session Timeouts Disrupting the Shopping Journey
PCI compliance rules on the web automatically logged users out after 30 minutes, forcing shoppers to repeatedly sign back in and regularly abandoning purchases mid-session.
Content and Commerce Operating in Silos
The brand's digital magazine and their shop had no connection. Readers could not act on what they were seeing, and editorial content was driving no measurable commerce.
Inefficient Backend API Integration
The Salesforce OCAPI required multiple calls to retrieve simple data, lacked key attributes like brand names on product listing pages, and needed custom endpoints to support the app's requirements.
The Solution
A Single Native Platform That Connected Editorial Content, Product Discovery, and Checkout
Kombee managed the full native app execution for iOS and Android, working alongside Astound as the Salesforce Commerce Cloud backend partner and Dressipi as the personalisation vendor, to deliver a platform that brought content and commerce together for the first time.
01
Native Foundation and Persistent Sessions
Native App Built in Swift and Java With Lazy Loading
Kombee built the app natively in Swift for iOS and Java for Android, with lazy loading implemented for high-resolution media to ensure fast, smooth performance on mobile networks. An intro video shown once daily and a greeting screen with rotating quotes gave returning users a considered, brand-appropriate entry point.
Lifetime Sessions and Biometric Login
A Lifetime Session mechanism kept users permanently logged in on mobile, resolving the 30-minute PCI timeout that had been disrupting the shopping experience and contributing to cart abandonment. Biometric login via Fingerprint and Face ID gave returning users a faster and more secure way back into their accounts.
A native foundation that eliminated the performance and session limitations that had been holding the brand back.
02
Unified Commerce and Shoppable Editorial
Real-Time Sync Across Mobile and Web
Shopping bags, wishlists, and user profiles stay synchronised in real time between the native app and the web storefront, so a buyer's session is consistent regardless of which device they use.
Integrated Shoppable Magazine
The brand's editorial magazine was integrated directly into the native app with product tagging in articles, letting readers tap items and move into the purchase flow without leaving the content. Editorial became a direct commerce channel for the first time.
A connected ecosystem where content and commerce speak the same language and every editorial moment becomes a purchase opportunity.
03
Streamlined Checkout, Payments and Personalisation
Single-Screen Easy Checkout and Payment Integration
A single-screen Easy Checkout brought together product review, delivery selection, and payment into one step, with Apple Pay, PayPal, and Cash on Delivery supported alongside Checkout.com for processing and Kount for fraud management. Adjust was integrated for marketing analytics and OneSignal for push notifications.
Dressipi Personalisation and Shop the Look
Dressipi was integrated to deliver data-driven garment recommendations that adjust based on each user's browsing and purchase behaviour. Shop the Look tagging on product display pages lets users tap individual items on model images and move directly to that product.
A checkout and discovery experience that reduces friction at every step and makes every product feel personally relevant.
Core Screen
Essential screens powering the partner experience.
The results
The platform delivered measurable impact across adoption, engagement, and daily operations.
We transformed the shopping experience by removing session timeouts and enabling seamless cross-device synchronization. The integration of editorial content with commerce allowed users to shop directly from digital experiences. This resulted in a faster, frictionless checkout and improved overall conversions.
Zero
Session Timeouts
100%
Content-to-Commerce Integration
Real-Time
Omnichannel Sync
Single-Step
Checkout Experience
Increased
Conversion Rate
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Client Testimonial
What ExxonMobil Had to Say About Us
The platform launch was met with enthusiastic approval from all stakeholders across our mechanic network and sales organisation. Features were executed with real attention to detail and the team's commitment to delivering on time against a hard decommissioning deadline was exceptional. The result is a platform that finally gives us visibility into our most critical sales influencers. The compliance automation and instant reward mechanics work exactly as we need. Kombee made a complex problem feel straightforward.
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